CIM Professional Certificate In Digital Marketing Level 4: Applied Marketing

QUALIFICATION
N/A
LOCATION
Cornwall College Camborne
START DATE
18 February 2023
DURATION
1 afternoon (1.30pm - 5.30pm) over 7 weeks
LEARNING AREA
Business School
ATTENDANCE
Part-time

CIM Professional Certificate In Digital Marketing Level 4: Applied Marketing

On our online, Applied marketing module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Module structure
The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of examination. By the end of this module you should be able to:

Unit 1: The Marketing Concept
Understand the contribution of marketing to the organisation (15%)
Know what influences customer behaviour across a range of contexts (15%)

Unit 2: Analysis and Insight
Understand the factors and trends in the marketing environment and how they affect marketing (15%)
Know a range of options for gathering relevant marketing information (15%)

Unit 3: Marketing Mix
Understand the application of the marketing mix within different marketing contexts (20%)
Know how to apply and adapt the marketing mix to satisfy customer needs and business goals (20%)

Assessment: Examination
The examination will comprise multiple-choice questions to be completed in a controlled assessment.

QUALIFICATION
N/A
LOCATION
Cornwall College Camborne
START DATE
18 February 2023
DURATION
1 afternoon (1.30pm - 5.30pm) over 7 weeks
LEARNING AREA
Business School
ATTENDANCE
Part-time
Cornwall College Camborne

Cornwall College Camborne

Our Camborne campus has served as a vocational training hub for nearly a century. The iconic Tamar tower and the ‘big top’ that covers our construction and engineering provision, are landmarks known throughout the area. This legacy, combined with an exciting modernisation programme, has made Cornwall College Camborne the home of cutting edge facilities, dynamic learning experiences and fantastic student spaces. Open and modern learning areas, electric vehicle training labs, esports gaming facilities, chill out areas, an award-winning restaurant and plenty more besides, makes this the perfect place to have your #careercollege experience.


Cornwall College Camborne

Cornwall College Camborne

Our Camborne campus has served as a vocational training hub for nearly a century. The iconic Tamar tower and the ‘big top’ that covers our construction and engineering provision, are landmarks known throughout the area. This legacy, combined with an exciting modernisation programme, has made Cornwall College Camborne the home of cutting edge facilities, dynamic learning experiences and fantastic student spaces. Open and modern learning areas, electric vehicle training labs, esports gaming facilities, chill out areas, an award-winning restaurant and plenty more besides, makes this the perfect place to have your #careercollege experience.


Dates & Locations

  • Course type Leisure and Professional
  • Location - Cornwall College Camborne
  • Start Date - 18 February 2023
  • Fees - Tuition Fees: £650.00
  • Day/Time - Tuesday, 13:30-17:30
  • Apply Now
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Course Code 11022-CAM-22

Fees apply to adults and HE students only. Only the most common fees scenario is shown. Actual fees may vary depending on your personal situation. Please contact us for further information.

Courses listed on this website are indicative of the subject, nature and level of study. The College reserves the right to alter specific qualifications titles, awarding bodies and levels of qualification, which can change in year. Any cost may also vary, based on personal funding eligibility. The Cornwall College Group reserves the right to withdraw any course listed at any time.

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