Cornwall College Duchy College Bicton College Falmouth Marine School CCB Training

CIM Professional Certificate In Digital Marketing Level 4: Digital Marketing Techniques

Level 4

Bookmark Ask a Question  

Key Info

Learning Area   Business School
Delivery Mode   Part-time
Duration   1 afternoon (1.30pm - 5.30pm) over 7 weeks
Course Code   11024-CAM,11024-CAM-22


Dates & Locations

Course Type   Leisure and Professional
Location   Cornwall College Camborne
Start Date   As required
Fees   Tuition Fees: £650.00


Course Type   Leisure and Professional
Location   Cornwall College Camborne
Start Date   20/09/2022
Day/Time   Tuesday, 13:30-17:30
Fees   Tuition Fees: £650.00

Our online, Digital marketing techniques module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.

Module structure
The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and be assessed by way of a portfolio/assignment.

By the end of this module you should be able to:

Unit 1: Digital Techniques
Understand digital marketing tools and techniques (15%)
Assess different applications of digital marketing (15%)

Unit 2: Digital Enhancement
Know how to integrate digital and offline marketing (15%)
Understand approaches to enhancing stakeholder engagement (20%)

Unit 3: Digital Management
Know how to develop a digital marketing plan (20%)
Apply and adapt digital marketing analysis (15%)

Assessment: Portfolio/Assignment
The assessment will require submission of a portfolio/assignment based on a theme and an organisation of choice.

  Gallery


 

  Tags


# CCB # CIM # Marketing # BusinessSchool # DigitalMarketing

Courses listed on this website are indicative of the subject, nature and level of study. The College reserves the right to alter specific qualifications titles, awarding bodies and levels of qualification, which can change in year. Any cost may also vary, based on personal funding eligibility. The Cornwall College Group reserves the right to withdraw any course listed at any time.

Download as PDF

  Related News

£3,000 apprenticeship hire cash boost extended

£3,000 apprenticeship hire cash boost extended

6 October 2021


A financial boost for employers who take on an apprentice has been extended until January. 

Read article

£1.5bn college investment fund to help boost Cornish town

£1.5bn college investment fund to help boost Cornish town

8 April 2021


Cornwall College St Austell has today been named as one of just 16 colleges in England to receive a share of £1.5 billion in the next phase of the government’s further education capital transformation fund.

Read article

  Similar Courses

Principles Of Manual Handling Award

Level 2 • Part-time • Cornwall College Camborne


This course is for anyone whose job or lifestyle involves moving loads and equipment, including lifting, lowering, pushing and pulling. This course provides theoretical and practical information about manual handling risks, hazards and their control.

View course

Managing Safely Certificate IOSH

Professional Qualification • Part-time • Cornwall College Camborne


This course is for managers and supervisors/team leaders in any sector. It is designed to get managers up to speed on the practical actions they need to take to handle health and safety in their teams. What will I do on the course? Tutor lead modules involving interactive presentations games and exercises covering the following topics: Introducing managing safely Assessing the risks Controlling the risks Understanding your responsibilities Identifying hazards Investigating accidents and incidents Measuring performance Protecting our environment

View course

CIPD Foundation Certificate in People Practice

Level 3 • Part-time • Cornwall College Camborne


The Level 3 qualification, which leads to CIPD foundation-membership, includes four core-units designed to provide a solid grounding in the 'people profession'. The primary purpose of this qualification is to develop learners’ knowledge and skills to build their expertise in an human resource, or learning and development role, inspiring them to undertake tactical tasks that deliver value. Learners will build their confidence and knowledge - aimed at being able to contribute to immediate colleagues, customers and the organisation; supporting change and driving impact, to create immediate, and short-term, value. They will gather information to use in their role and use this to understand their work, organisation and profession more deeply. This can then be applied to the world of work as well as being used as a vehicle to start their journey to CIPD membership at the appropriate level to complement career and professional development.

View course

CCB Training https://www.ccbtraining.co.uk/wp-content/uploads/2021/11/paige-cody-ITTqjS3UpoY-unsplash-scaled.jpg CCB, CIM, Marketing, BusinessSchool, DigitalMarketing