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CIM Professional Certificate In Digital Marketing Level 4: Planning Campaigns

Level 4

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Key Info

Learning Area   Business School
Delivery Mode   Part-time
Duration   1 afternoon (1.30pm - 5.30pm) over 7 weeks
Course Code   11025-CAM


Dates & Locations

Course Type   Leisure and Professional
Location   Cornwall College Camborne
Start Date   26/04/2022
Fees   Tuition Fees: £650.00

Our online, Planning campaigns module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

Module structure
The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:

Unit 1: Campaign Process
Understand the process of planning a campaign (15%)
Know how to undertake an internal and external situational analysis (15%)

Unit 2: Planning Campaigns in Action
Know how to develop a successful campaign plan (30%)
Understand how to implement a plan in practice (20%)

Unit 3: Campaign Success
Understand the principles of monitoring a marketing campaign (10%)
Know how to undertake a post campaign evaluation (10%)

Assessment: Assignment
The assessment will require submission of an assignment based on a theme and an organisation of choice.

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# CCB # CIM # Marketing # BusinessSchool # DigitalMarketing

Courses listed on this website are indicative of the subject, nature and level of study. The College reserves the right to alter specific qualifications titles, awarding bodies and levels of qualification, which can change in year. Any cost may also vary, based on personal funding eligibility. The Cornwall College Group reserves the right to withdraw any course listed at any time.

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