Team Leader / Supervisor Apprenticeship

£3,000 apprenticeship hire cash boost extended

6 October 2021

A financial boost for employers who take on an apprentice has been extended until January. 

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£1.5bn college investment fund to help boost Cornish town

8 April 2021

Cornwall College St Austell has today been named as one of just 16 colleges in England to receive a share of £1.5 billion in the next phase of the government’s further education capital transformation fund.

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CIM Professional Certificate In Digital Marketing Level 4: Applied Marketing

Level 4 • Part-time • Cornwall College St Austell

On our online, Applied marketing module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness. Module structure The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of examination. By the end of this module you should be able to: Unit 1: The Marketing Concept Understand the contribution of marketing to the organisation (15%) Know what influences customer behaviour across a range of contexts (15%) Unit 2: Analysis and Insight Understand the factors and trends in the marketing environment and how they affect marketing (15%) Know a range of options for gathering relevant marketing information (15%) Unit 3: Marketing Mix Understand the application of the marketing mix within different marketing contexts (20%) Know how to apply and adapt the marketing mix to satisfy customer needs and business goals (20%) Assessment: Examination The examination will comprise multiple-choice questions to be completed in a controlled assessment.

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CIM Professional Certificate In Digital Marketing Level 4: Planning Campaigns

Level 4 • Part-time • Cornwall College St Austell

Our online, Planning campaigns module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing. Module structure The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to: Unit 1: Campaign Process Understand the process of planning a campaign (15%) Know how to undertake an internal and external situational analysis (15%) Unit 2: Planning Campaigns in Action Know how to develop a successful campaign plan (30%) Understand how to implement a plan in practice (20%) Unit 3: Campaign Success Understand the principles of monitoring a marketing campaign (10%) Know how to undertake a post campaign evaluation (10%) Assessment: Assignment The assessment will require submission of an assignment based on a theme and an organisation of choice.

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NEBOSH General Certificate

Level 3 • Part-time • Cornwall College St Austell

This Level 3 Nebosh General Certificate course is ideal for those working in management, supervision, or anybody with health and safety responsibilities and is a perfect course for those wanting to embark upon a career in Health and Safety. This course will cover: - How to effectively manage health and safety - The UK’s key legal requirements - How to identify and control common workplace hazards - How to measure if you’ve been successful Following completion of the course you will be able to: - Confidently carry out risk assessments - Develop and implement an action plan - Manage and minimise workplace risks - Support and develop company health and safety culture Assessment will take the form of and open book examination and a practical risk assessment.

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